Privacy Policy
Last Updated: January 2026
Heart4More ("we," "us," "our," or "Company") operates the heart4more.org.uk website. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information in connection with our affiliate services related to Mecca Bingo and other gaming operators.
We are committed to protecting your privacy and ensuring transparency about our data practices. Please read this Privacy Policy carefully. By accessing and using our website, you consent to the practices described herein.
1. Information We Collect
We may collect the following categories of personal information:
- Identity Information: Name, email address, and username
- Technical Information: IP address, device type, browser type, operating system, and device identifiers
- Usage Data: Pages visited, time spent on site, referral source, clicks, interactions, and browsing behavior
- Cookie Data: Information collected through cookies and similar tracking technologies
- Location Data: Approximate geographic location based on IP address (not precise location)
We collect this information through:
- Direct submissions (e.g., contact forms, newsletter sign-ups)
- Automatic collection via cookies, web beacons, and analytics tools
- Third-party affiliate networks and tracking partners
2. How We Use Information
We use collected information for the following purposes:
- Affiliate Tracking: To track referrals to Mecca Bingo and partner casinos, calculate commissions, and verify affiliate conversions
- Analytics: To understand user behavior, measure website performance, and generate aggregated statistical reports
- Site Improvement: To optimize content, enhance user experience, and identify technical issues
- Marketing Communications: To send newsletters and promotional content (with your consent)
- Fraud Prevention: To detect and prevent fraudulent activity and unauthorized access
- Legal Compliance: To comply with applicable laws, regulations, and our legal obligations
3. Cookie Policy
We use cookies and similar technologies to enhance your experience. Our cookies include:
- Essential Cookies: Required for website functionality and security
- Analytics Cookies: Track user behavior and site performance (e.g., Google Analytics)
- Affiliate Tracking Cookies: Monitor referrals and conversions to partner operators
- Marketing Cookies: Support targeted advertising and remarketing campaigns
Opt-Out Options:
- Adjust your browser settings to disable cookies
- Use our cookie consent tool (displayed on first visit) to manage preferences
- Opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout
- Use the Network Advertising Initiative opt-out tool at https://optout.networkadvertising.org
Please note that disabling essential cookies may impair website functionality.
4. Third-Party Links
Our website contains links to third-party websites, including Mecca Bingo, online casinos, and affiliate partners. We are not responsible for the privacy practices, content, or security of these external sites.
Important: Each third-party operator maintains its own privacy policy and data practices. We strongly recommend reviewing their privacy statements before providing personal information or gambling. We have no control over their data collection, use, or retention practices.
Your use of third-party sites is at your own risk and subject to their terms and conditions.
5. Your Rights
Under UK and EU data protection law (including GDPR and UK Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete information
- Right to Erasure: Request deletion of your data ("right to be forgotten"), subject to legal exceptions
- Right to Restrict Processing: Limit how we use your information
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Opt out of marketing and certain processing activities
- Right to Withdraw Consent: Revoke consent for data processing at any time
If you are a US resident, the California Consumer Privacy Act (CCPA) grants additional rights regarding sale or sharing of personal information.
To exercise any of these rights, please contact us using the details below.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:
- Affiliate Data: Retained for minimum 7 years to comply with tax and affiliate commission requirements
- Analytics Data: Typically retained for 26 months (Google Analytics default)
- Marketing Lists: Retained until you unsubscribe
- Log Files: Retained for 90 days for security and troubleshooting
When data is no longer needed, we will delete or anonymize it securely, except where retention is required by law.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact:
Heart4More
Email: [email protected]
Website: heart4more.org.uk
We will respond to all requests within 30 days or as required by applicable law.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at https://www.ico.org.uk or your relevant data protection authority.
This Privacy Policy may be updated periodically. We will notify you of material changes by posting the updated policy on this website and updating the "Last Updated" date above. Continued use of our website constitutes acceptance of any changes.